Product Marketing Manager, AntiCounterfeiting
Brand Protection: More than a Luxury for Luxury Names
It's estimated that the total value of fakes sold worldwide each year numbers as high as $1.8 trillion, with watches, bags, clothing, jewelry and perfume making up the bulk of goods seized at borders. Welcome to the life of countless luxury brands, now an appealing target for online counterfeiters who lure consumers to rogue sites under the guise of their prestigious names. International fashion leader Valentino SpA discovered this firsthand when unauthorized website and marketplace sales, along with misrepresentation on social media, began plaguing the business. It soon became obvious that the problem was too large for an in-house legal team... Read More
Tags: luxury

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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