Senior Product Marketing Manager, Brand Protection and AntiPiracy
Protecting Your Brand and Content Online
2015 Trends: multi-channel, streaming media and the growth of fraud 2015 saw the rise of multi-channel marketing with 63% of marketing budgets invested in online channels. Each new channel comes with risks to brand owners. We recommend brands put in place comprehensive multi-channel monitoring program to discover and act on brand infringements. This should cover both mobile and social media channels. Mobile is now the main internet gateway. M-commerce is growing rapidly and already accounts for 22% of the total e-retail channel. Social Media is likewise a fast-growing channel for brand abuse. Brands need to gain visibility into how and where... Read More
Senior Brand Protection Product Marketing Manager
How Do Fraudsters Monetize?
Depending on the industry and type of scam, fraudsters monetize credentials and data in a number of ways. While certain industries are familiar with phishing scams and understand how fraudsters monetize their data, it’s not necessarily clear for all industry verticals. One of the largest, most well-known target of phishing attacks is financial institutions. Fraudsters leverage a number of social engineering scams to steal login credentials and credit card information from financial customers. Fraudsters can then sell stolen credentials and credit card information via social media, chat forums, underground marketplaces, etc. Leveraging anonymizer technology to access the DarkNet, fraudsters are providing... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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