Product Marketing Manager, AntiCounterfeiting
Why brands must protect themselves in real-time
  Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, making it extremely difficult for the genuine brands to protect themselves effectively. This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion. This influx of... Read More
Senior Brand Client Service Manager
How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Networks
Online counterfeit networks are on the rise as it becomes easier and less time-consuming for criminal organizations to hide online. Globally, many of these organizations make use of online networks to not only to distribute counterfeit products but also to hide from manufactures and distribute gray market products. The Internet enables anonymity and many online activities are unregulated. For example, there are no checks in place to ensure website operators use their legal name, address or phone number. It is relatively quick and inexpensive to register multiple websites with different registrars worldwide. It has become common for many criminal networks who practice... Read More
Senior Brand Protection Product Marketing Manager
Survey shows a staggering 24% of consumers have been duped by online counterfeiters
In the U.S. alone, online retail sales are projected to grow 57% to $414 billion by 2018. As the volume of online shopping grows and the number of e-commerce channels increase, so do the opportunities for counterfeiters. As savvy shoppers seek out the best deals online, they face an increased risk from the sale of counterfeit goods by brand impersonators masquerading as legitimate sources for genuine products. These threats cause concern for both brand owners and their legal departments, along with consumers. In light of this, we wanted to understand consumers’ current attitudes towards shopping on the web and decided to... Read More
President of LifeCare Services, LLC
Successful Brand Protection Organizations Embrace Risk-Mitigating Best Practices
Ron Guido is President of LifeCare Services, LLC, a consulting firm specializing in brand protection services. Ron is the former head of the Brand Protection function at Johnson and Johnson and brings significant expertise and perspective to the battle against brand attacks. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. document.getElementById('cloak0ca6289bb1bd4c7b65b4bbe0216b559d').innerHTML = ''; var prefix = 'ma' + 'il' + 'to'; var path = 'hr' + 'ef' + '='; var addy0ca6289bb1bd4c7b65b4bbe0216b559d = 'ronguido7' + '@'; addy0ca6289bb1bd4c7b65b4bbe0216b559d = addy0ca6289bb1bd4c7b65b4bbe0216b559d + 'gmail' + '.' + 'com'; var addy_text0ca6289bb1bd4c7b65b4bbe0216b559d = 'ronguido7' + '@' + 'gmail' + '.' + 'com';document.getElementById('cloak0ca6289bb1bd4c7b65b4bbe0216b559d').innerHTML += ''+addy_text0ca6289bb1bd4c7b65b4bbe0216b559d+''; . On March 23rd, 2016 I participated in a MarkMonitor webinar where I shared my recipe for mitigating supply chain and financials risks associated with unauthorized commerce. I discussed the need for a shift the thinking of companies whose brands have been subjected to counterfeiting and gray market diversion. I suggested that they need... Read More
Product Marketing Manager
How do you know when something has hit mainstream? One clue is when major corporations start shelling out billions of dollars to get in on the action... Take last year when Amazon paid nearly a billion dollars for Twitch – a site that allows users to watch live streaming video games. How about when Microsoft paid $2.5 billion for Mojang – the creator of Minecraft? Or who can forget Facebook’s unexpected announcement they were acquiring a small designer of Virtual Reality headsets, Oculus VR, for $2 billion dollars? These are signs that the video game industry has grown up. Want more... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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