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Ian Griffin
Editor
September 21, 2017
The internet is known for viral storms of popular content that often fade just as quickly as they rise. #Hashtags are a simple solution for tagging branded content and consumer feedback in an accessible way. However, the simplicity of the medium makes hashtags inherently unstable. While this tagging system easily identifies content for users to find, branded hashtags require maintenance and constant user engagement in order to effectively work. Hashtags are unique in that they do not need to be acquired, like domain names. This makes them easy to use by brands and consumers alike, but difficult to manage. Because hashtags... Read More
Product Marketing Manager, AntiCounterfeiting
Just how tough is it to enforce online brand protection?
For any business or brand operating online, it is imperative that they know the importance of protecting themselves in this fast-moving digital realm. If a fraudster successfully fools shoppers into buying fake goods through hoax social media accounts or phishing emails, the impact it can have on both your brand’s reputation and its finances can be significant. It’s one thing knowing all of this, but it is quite another to properly enforce online brand protection. A TechValidate survey carried out by ourselves late last year found that 96% of all brands surveyed cited effective enforcement as a critical challenge in protecting... Read More
Tags: TechValidate
Product Marketing Manager, Domain Management
Are defensive gTLD registrations worth it?
  New generic top-level domains (gTLDs) have been on the radar of C-level teams for a number of years now, and they are still just as hotly debated as they were when they were first introduced. With 1,200 gTLDs already delegated and more to come, they will continue to be a primary focus for brands looking to maintain a strong online presence. There is one particularly interesting trend in this field that stands out: the number of brands registering gTLDs not for creative reasons, but for defensive ones. There are those cases where defensive registrations may make sense. A famous case... Read More
Tags: .sucks, gTLD
Editor
EXCLUSIVE INVESTIGATOR INTERVIEW:
Clearing the Path to Enforcement
MarkMonitor’s own investigative research specialist, Joshua Hopping, dives into a new generation of brand protection that equips firms with intelligence powerful enough to rip entire networks of cybercrime “out by their roots”. Hopping leverages an advanced form of “High-Value Targeting” (HVT), which zeroes in and takes down the most egregious infringers in bulk. While the methods he uses are newer to the brand protection industry — they are the “bread and butter” of this 13-year MarkMonitor veteran’s work. And it’s a critical component to taking action against a variety of cyber-criminals — from those peddling imposter baby formula to the fraudsters... Read More
Product Marketing Manager, AntiCounterfeiting
Why brands must protect themselves in real-time
  Online counterfeiting is becoming increasingly problematic for businesses. There are more channels than ever before by which fraudsters can target consumers with fake goods. These channels range from online marketplaces to social media platforms, making it extremely difficult for the genuine brands to protect themselves effectively. This problem is highlighted in a recent MarkMonitor barometer report, which found that almost one-quarter of all consumers have at some point unknowingly purchased counterfeit goods online. This fact is contributing towards the increase in the value of the global counterfeit market, which by 2022 is expected to reach US$2.3 trillion. This influx of... Read More

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Akino Chikada
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United State... More
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